Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
Although it's too early to understand the full impact of the latest conflict in the Middle East on Chinese tourism to the region and beyond, this is what we know so far based on information from and interviews with major Chinese travel agencies.
In 2025, tourism boards drove engagement on Xiaohongshu/RedNote through celebrity partnerships and gaming collaborations, while airlines abandoned polished ads for meme-driven content – with authenticity and cultural relevance outperforming traditional marketing.
Where did Chinese outbound travelers go over the 2026 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
What should overseas travel destinations and businesses expect from Chinese New Year 2026? We’ve rounded up all the data released by Chinese travel agencies and booking platforms so far.
The Year of the Fire Horse begins next week, with a longer-than-ever public holiday to celebrate the Chinese New Year from 15-23 February. What can we expect for this peak season for Chinese outbound travel? To find out, we surveyed 315 travel agents.
Released on 30 January, the 2026 Hurun Chinese Luxury Consumer Survey includes responses from 470 Chinese HNWIs on a wide range of consumer preferences. These are our top six takeaways from the report, all relating to travel and digital use.
The Utour group has launched a brand-new version of their official website for users overseas. The new site supports multiple languages, provides an optimized experience, and helps to expand global markets and provide customer service.
A new survey of Chinese travel trade professionals conducted by the China Outbound and Inbound Travel Market (COITM) highlights what will drive growth in the Chinese outbound travel market in 2026, including high-potential travelers and in-demand products.
What can the travel industry expect for Chinese New Year and the rest of 2026? Dragon Trail surveyed 315 travel agents selling outbound trips from mainland China, covering market performance and outlook, Chinese New Year and winter travel trends, and B2B outreach.