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Research

Intelligence That
Drives Strategy.

Consumer Sentiment

Tracking the evolving behaviors, preferences, and motivations of China's outbound travelers through large-scale proprietary surveys.

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THE NEW ERA OF ADVENTURE
REPORT 01

THE NEW ERA OF ADVENTURE

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LUXURY & EXPERIENTIAL TRAVEL
REPORT 02

LUXURY & EXPERIENTIAL TRAVEL

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NATURE & OUTDOORS TRAVEL
REPORT 03

NATURE & OUTDOORS TRAVEL

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B2B Trade Analytics

Trade Sentiment: Industry Inside View

Understand the market from the perspective of the Chinese travel trade. We survey travel agents, tour operators, and industry leaders to gauge product confidence and market readiness.

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Quarterly Sentiment Index

Regular benchmarking of trade optimism and destination demand.

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B2B Network Insights

Feedback from over 5,000 active agents across China's tier 1-3 cities.

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Agent Confidence Score

+14.2% YoY
Western Europe 82%
South East Asia 95%
North America 64%

Recovery is gaining momentum in tier-2 cities, particularly for niche destination packages.

Managing Director, Travel Network China
Latest Whitepaper

China Outbound Travel
Sentiment Report Q1 2024

Our most comprehensive study to date, surveying 10,000+ potential travelers from Tier 1 and Tier 2 cities regarding their 2024 travel horizons.

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DRAGON TRAIL INT.
Sentiment Report
Edition 2024 / Volume I
China Ready
1,500+
Global Professionals Certified
Market Entry & Optimization

China Ready Program

01

Audit & Diagnostic

Comprehensive review of your current digital footprint and infrastructure in China.

02

Training & Capacity Building

Workshops for your team covering WeChat ecosystem, payment systems, and cultural etiquette.

03

Optimization & Improvement

Strategic implementation of findings to improve conversion and traveler satisfaction.

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Premium Content

Gain access to our full library of exclusive research reports, including deep-dives into emerging consumer segments, regional travel trends, and competitive landscape analysis.

  • Quarterly trend reports
  • Exclusive survey data
  • Priority access to insights
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Customized China Dashboard

A personalized data visualization suite tailored to your specific KPIs. Track your brand's performance in real-time with integrated social listening and market share metrics.

  • Live booking trends
  • Sentiment tracking
  • Custom metrics
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Access Consumer Sentiment Reports → Download Market Research Whitepapers → Subscribe to Quarterly Trend Reports → Get Trade Intelligence Insights → Request Custom Research Study → Set Up Customized China Dashboard → Schedule China-Ready Training → Get Market Entry Consultation → Access Premium Content Library → Analyze Competitive Landscape → With Something Else? →
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