How Hotels Can Capture the Chinese Market Overseas
How can hotels effectively market and sell to Chinese international travelers? We’ve identified the three essentials for any international hotel’s marketing and sales strategy for China.
6 Mistakes International Hotels Make with China
These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.
3 Chinese New Year Campaigns for Tourism
Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
#ThinkingOfYou, Tourism Brands Tell China
Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
Q1 2020 Weibo Rankings Report
How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
Hotels Look to Recovery Throughout COVID-19
As one of the first international industries to respond to the COVID-19 crisis, hotels have stood out for forward thinking, quick reactions, and dynamic marketing. Now, some see recovery on the horizon.
App Brings Together Hotels, Medical Staff, to Fight COVID-19
An open source app developed by volunteers in China has connected hundreds of medical workers and hotels, to help provide accommodation to those fighting COVID-19 on the front lines. Now, it could be used globally.
Coronavirus and Marketing: 6 Lessons from Hotel Brands in China
Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Coronavirus’ Impact on the Chinese Travel Industry: Travel Daily
Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
2019 Chinese Travel Trends: Qyer Report
Qyer’s infographic-style report, released on 31 January 2020, illustrates 10 major trends in Chinese tourism in 2019, based on data from the travel website. The report covers accommodation, shopping, cultural tourism, and more.