The Utour group has launched a brand-new version of their official website for users overseas. The new site supports multiple languages, provides an optimized experience, and helps to expand global markets and provide customer service.
A new survey of Chinese travel trade professionals conducted by the China Outbound and Inbound Travel Market (COITM) highlights what will drive growth in the Chinese outbound travel market in 2026, including high-potential travelers and in-demand products.
What can the travel industry expect for Chinese New Year and the rest of 2026? Dragon Trail surveyed 315 travel agents selling outbound trips from mainland China, covering market performance and outlook, Chinese New Year and winter travel trends, and B2B outreach.
Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.
Dragon Trail helped Tourism New Zealand to upgrade their Chinese travel trade marketing with the launch of the all-new 100% Pure New Zealand Specialist Program, attracting more than 1,500 sign-ups in just two weeks.
Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
What is the role of online event technology in a reconnected world? In 2024, Dragon Trail's TNTM online events platform facilitated successful business matchmaking and improved organization at diverse in-person travel industry events in China and the Middle East.
With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
To help potential exhibitors and visitors from overseas plan ahead for Chinese travel trade marketing in 2025, we've compiled this guide to confirmed exhibitions and other industry events in China, including new schedules as well as event cancellations.
Dragon Trail surveyed 295 Chinese travel agents who currently sell outbound travel, uncovering the most up-to-date information on the Chinese outbound tourism market in 2024 and how the travel trade approaches cooperation with overseas destinations and businesses.