PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
Dragon Trail's guide to Chinese travel trade shows introduces the leading exhibitions, conferences, and road shows in China for the travel industry, to help you find the events that fit your brand and business goals the best.
The Chinese market is often a stumbling block when it comes to B2B promotion - watch our September 2018 webinar with TravPRO Mobile to learn how to adapt your B2B training to China, while still reaching other global markets through a centralized platform.
Major Chinese internet companies are investing in travel distribution channels around the world, while also securing global supplier networks. How could these developments disrupt global travel distribution?
Beyond traditional B2B marketing, Dragon Trail has developed innovative digital solutions through its WeChat-based China Travel Academy (CTA) to help connect with and train travel agents across China.
Ireland’s no. 1 tourism attraction, Dublin’s Guinness Storehouse has gone from almost no Chinese visitors to 47,000 in less than a decade. We talked to Business Development Manager Fiona Herald to learn how they’re increasing Chinese tourism numbers – and what Chinese tourists think of the “Black Stuff”.
The Peru Export and Tourism Promotion Board, PROMPERU, has worked with Dragon Trail Interactive to embark on a comprehensive program to increase knowledge and interest in China about Peru.
An effective Chinese outbound travel marketing strategy requires not only targeting Chinese travelers directly, but also cooperating with the Chinese travel industry.