As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
As one of the first international industries to respond to the COVID-19 crisis, hotels have stood out for forward thinking, quick reactions, and dynamic marketing. Now, some see recovery on the horizon.
We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.
An open source app developed by volunteers in China has connected hundreds of medical workers and hotels, to help provide accommodation to those fighting COVID-19 on the front lines. Now, it could be used globally.
The China Tourism Academy's "Chinese Post-Virus Sentiment Report: 15 Observations and Discoveries About Travel" addresses Chinese tourism after the coronavirus crisis, including consumers’ worries and plans, and when and where they want to travel.
Museums and attractions in China are reopening as the COVID-19 crisis subsides and domestic tourism recovers, and they are taking special measures to ensure visitor safety and prevent a second outbreak. Could these strategies be used overseas?
Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.
Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
By the end of February, online travel marketplace Fliggy saw signs of increased interest in travel from the Chinese market. At present, consumers are still cautious, but survey and search data reveals an initial picture of what recovery will look like.