How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
The cruise industry has been particularly hard hit by the coronavirus outbreak. We've summarized key updates, with information on how cruise lines are communicating with Chinese consumers and the travel trade throughout this crisis.
Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.
Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.
The rapid growth of the Chinese cruise market slowed in 2017, and could even decline in 2018. But there are still significant reasons to be optimistic about the future of the Chinese outbound cruise market, both in the APAC region and farther afield.
Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
Last year the number of Chinese cruise passengers reached 2.8 million, and by 2030, China is expected to become the world’s largest source market for the international cruise industry.
China is now the world’s second largest cruise market, with capacity rising to nearly 3 million passengers in 2017. We interviewed passengers aboard Norwegian Cruise Line’s Norwegian Joy to find out why cruises are so popular for Chinese tourists.
Explore Norwegian Joy, Norwegian Cruise Lines' ship custom-built for the Chinese cruise market, in our account of a four-day trip from Shanghai to Okinawa.