Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
What were the most popular WeChat articles from overseas tourism destinations in 2020? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.
From 1 January, 2021, the UK plans to end the VAT Retail Export Scheme which allows international visitors to claim back tax on items bought but not consumed in the country. How might this affect the future of Chinese tourism and spending?
From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”
In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.
Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.
How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.