‘China, the Future of Travel’ Demystifies the World’s Largest Outbound Tourism Market
Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
Top Themes on WeChat for Travel Brands in H1 2019
Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.
Q2 2019 WeChat Rankings Report
Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
WeChat Pop-Up Stores: The New Way to Sell Travel to Chinese Tourists
PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
Video: Destination Oceania – China Outbound Travel Pulse – Episode n.22
As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.
How to Attract Self-Driving Chinese Tourists
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.
Interview: Chinese Travel KOL Xiao Mo
Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.
Video: Destination South America – China Outbound Travel Pulse – Episode n.21
The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.
Report: Chinese Tourism to South America
Learn about Chinese tourism growth in South America, with a market profile of Chinese visitors to the region, marketing advice for Latin American destinations, and an overview of the biggest opportunities and challenges.
Video: Destination Africa – China Outbound Travel Pulse – Episode n.19
Chinese tourism to Africa is on the rise. From wildlife to visa waivers, find out what attracts Chinese travelers to Africa, and which destinations are most popular in this video.