6 Tips for Attracting Chinese Tourists to Africa
In the fourth part of our blog series on Africa, we offer six tips for African destinations and tourism businesses to attract more tourism from China.
4 Opportunities for Chinese Tourism to Africa
In the third part of our blog series on Africa, we look at four opportunities for African destinations and tourism businesses in attracting and benefiting from Chinese tourism.
Chinese Tourism to Africa: Market Profile
In the first part of our blog series on Chinese tourism to Africa, we look at the overall state of the market, and the Chinese traveler profile to this continent.
Top 10 WeChat Posts by Tourism Destinations 2018
Which WeChat articles by overseas tourism destinations got the most views in 2018? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
4 Rules for Attracting Chinese Bookworms to Literary Destinations
Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.
Video – Destination Europe – China Outbound Travel Pulse – Episode n.18
China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.
How to Market Christmas to Chinese Tourists
Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.
Video – Destination Asia – China Outbound Travel Pulse – Episode n.17
Close to 75% of outbound trips made by Chinese travelers in 2017 were to destinations in Asia. What are the top Asian destinations, why are they so popular, and how do Chinese tourists usually travel around Asia?
Marketing Rural Tourism to Chinese Travelers
The Chinese outbound travel market offers significant opportunities for rural tourism around the world. Read our guide for destinations, attractions and accommodation providers to understand and reach adventurous Chinese travelers.
How Should Travel Brands Use Xiaohongshu?
‘Little Red Book’ aka Xiaohongshu is a Chinese social media platform and app focused on shopping, but it's becoming popular for outbound travel inspiration as well. Should travel marketers make it part of their digital strategy for China?