Trade War vs. Chinese Tourism: How Should US Marketers Respond?
Find out which issues are most concerning for Chinese travelers to the US right now, and how marketers should prepare for the possible effects of the US-China trade war on tourism.
Q2 2018 WeChat Rankings Report
Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
Peru Inspires Chinese Tourism through B2C Platforms
A video series, KOL trip, social media and website are all part of Peru's multi-channel and multi-media B2C strategy to educate and inspire Chinese tourists
What Makes an Airport China-Ready?
Airports not only serve as both first and last impressions of a destination, but they also do valuable, often overlooked work to promote inbound tourism. We take a look at what airports around the world are doing to welcome Chinese travelers.
Serbia: An Unexpected Hotspot for Chinese Tourism
Serbia has become Europe’s fastest growing destination for Chinese tourism thanks to a winning combination of its visa-free status, new and potentially expanding air connectivity, and a very positive national image in the eyes of many Chinese.
Q1 2018 WeChat Rankings Report
Discover which campaigns and content themes did best in Q1 2018 in our WeChat rankings report on international travel destinations, airlines and cruise lines.
Flower Tourism Blooms for Chinese Outbound Travelers
With the majority of Chinese outbound tourists living in large, congested cities, it’s no secret that unspoiled nature holds massive appeal. Flower tourism for Chinese is blooming around the world, from Japan to the UK.
Ireland Prepares for New Flights and Growth of Chinese Tourism
Approximately 70,000 Chinese tourists visited Ireland in 2017, but this could just be the start, thanks to the launch of direct flights from both Hong Kong and Beijing, as well as marketing by Dublin Airport and Ireland’s tourism bodies.
How to Manage Your Online Reputation in China: A Guide for Travel Brands
Digital word of mouth is very important when it comes to attracting Chinese tourists, and the first step to approaching this market should be to find out what Chinese travelers are saying about you online.
7 Takeaways: Terrorism’s Impact on Chinese Tourism
How do terrorist attacks affect Chinese outbound travel, and what can impacted destinations do to effectively manage their perception?