Video: Chinese Tourism to Peru
Learn about the Chinese outbound tourism market and its potential for Peru in this interview with Dragon Trail's Managing Director - EMEA, Roy Graff, during his November 2017 visit to Peru.
Peru Targets Chinese Tourism Market with Comprehensive B2B Training Strategy
The Peru Export and Tourism Promotion Board, PROMPERU, has worked with Dragon Trail Interactive to embark on a comprehensive program to increase knowledge and interest in China about Peru.
Interview: How Jordan Became an Up-and-coming Destination for Chinese Tourists
Jordan is an up-and-coming niche destination among well-traveled Chinese tourists who are looking for something new after having been to more mainstream Asian and European destinations.
Future of Tourism Summit Answers Questions on Chinese Travel to Sri Lanka
EMEA Roy Graff spoke at the Cinnamon Future of Tourism Summit about “The Future of Chinese Outbound Tourism and Opportunity in Sri Lanka.”
Canada Embraces New Digital Marketing Tools to Attract Chinese Tourists
With 610,000 arrivals from China in 2016, representing 24% year on year growth, Canada is enjoying significant success in attracting the Chinese outbound tourism market.
Peru Courts Chinese Tourism with WeChat-based Digital Marketing Strategy
PromPeru is rolling out a series of initiatives to encourage more high-end visitors to visit the country, including investing in a Chinese website and social media presence.
Banff & Lake Louise Ready for Surge in Chinese Tourism with Digital and Industry Marketing Strategy
Although more than half of the nearly 4 million annual visitors to Canada’s Banff National Park are Canadian, and the rest are mostly from the US and Europe, China is the destination’s fastest growing international market.
Colombia – First Latin American Country to Woo Chinese Travelers on WeChat
On 13 March, 2017, Colombia became the first country in South America to launch an official account on China’s number one mobile social media platform, WeChat. Alongside the official WeChat account, ProColombia has also created a course for Chinese travel agents to learn more about Colombia on the China Travel Academy, a WeChat-based, interactive mobile training program developed by Dragon Trail Interactive.
Case Study – European NTOs Launch China Hosted and Localised Websites
Dragon Trail Interactive recently developed and launched consumer websites for European destination marketing organizations Visit Europe and Turespaña (Spain Tourism).