8 Chinese Outbound Travel Trends of 2025
The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
What Is RedNote’s New Koubeitong Function?
Koubeitong, which translates as “reputationologist” or “reputation expert”, is a new marketing and advertising function available through leading Chinese social media platform RedNote. This is who can use it, its benefits, and how it works in practice.
How AI Is Transforming Chinese Tourism
Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
8 Common Mistakes for Chinese Websites
Most tourism brands and businesses that want to target the Chinese market need to have a Chinese website. But this isn’t so simple as just translating your content into Chinese. Here are 8 mistakes you might be making with your Chinese website.
Chinese New Year Campaigns for Tourism 2025
Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.
7 Must-Know Xiaohongshu Trends for Travel Brands
Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
Douyin: 2023 Travel Industry White Paper
Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
Poland Launches WeChat Mini-Program for Tourism
Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
TNTM Year in Review: Online Roadshows and Exhibitions of 2020
Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.
Tourism Marketing Insights 2020: Industry Report on Digital Marketing
Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.