Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.
We’ve created a glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.
Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.
How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
Despite the sudden drop in Chinese tourism in Q1 2020, readership of tourism brands’ content actually rose for most categories and leading accounts during this period, highlighting WeChat’s importance as a communications platform.
We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.
Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.