Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.
How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.
In this guide to advertising on China’s leading social media platform, WeChat, we introduce WeChat ad formats, requirements, pricing, and targeting options, as well as suggestions for how to supplement advertising with paid influencer promotions.
How can you use QR codes to attract and cater to Chinese tourists? Here are four strategies, as well as examples of our favorite QR code designs for WeChat.
Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.
The Chinese outbound travel market offers significant opportunities for rural tourism around the world. Read our guide for destinations, attractions and accommodation providers to understand and reach adventurous Chinese travelers.
‘Little Red Book’ aka Xiaohongshu is a Chinese social media platform and app focused on shopping, but it's becoming popular for outbound travel inspiration as well. Should travel marketers make it part of their digital strategy for China?
What's the difference between WeChat and Weibo? How do you set up an official account on WeChat? What's the secret to building an audience on Chinese social media? Find answers to the 10 biggest FAQs when it comes to digital tourism marketing to China.
QR codes never took off in the West, but they are ubiquitous in China for making payments, finding information, adding mobile contacts and more. We explore the reasons why, and look at some of the best new QR code designs for international travel brands in China.
In the second of our infographic series, we look at the use of mobile when it comes to travel - how much time do Chinese consumers spend on their mobiles, how do they book online travel and how do they use their phones when traveling?