Can Douyin/TikTok Be Used for Travel Brands?
Douyin, aka Tik Tok, is the hottest app in China right now, but can this short video platform be used effectively by travel brands? We weigh the pros and cons.
5 Insights on Chinese Outbound Tourism from EyeforTravel’s 2018 Travel Distribution Summit Europe
Dragon Trail brought fresh insights on Chinese travel and technology to Europe’s largest forum on travel distribution, EyeforTravel’s 2018 Travel Distribution Summit Europe in London.
10 Ways Chinese Internet Giants Are Disrupting Global Travel
Major Chinese internet companies are investing in travel distribution channels around the world, while also securing global supplier networks. How could these developments disrupt global travel distribution?
Ireland Prepares for New Flights and Growth of Chinese Tourism
Approximately 70,000 Chinese tourists visited Ireland in 2017, but this could just be the start, thanks to the launch of direct flights from both Hong Kong and Beijing, as well as marketing by Dublin Airport and Ireland’s tourism bodies.
How to Manage Your Online Reputation in China: A Guide for Travel Brands
Digital word of mouth is very important when it comes to attracting Chinese tourists, and the first step to approaching this market should be to find out what Chinese travelers are saying about you online.
Top 10 tips for your Chinese website
Despite the importance of social media, a Chinese website remains an essential platform for reaching both Chinese consumers and the travel trade. Here's what you need to understand before you get going.
9 Top Tips for Online Video for the Chinese Outbound Tourism Market
Video content has taken off in China over the past several years and is a particularly versatile tool for tourism marketing.
Canada Embraces New Digital Marketing Tools to Attract Chinese Tourists
With 610,000 arrivals from China in 2016, representing 24% year on year growth, Canada is enjoying significant success in attracting the Chinese outbound tourism market.
Beginner’s Guide to Video Marketing in China
In this guide, we’ll introduce you to China’s top online video platforms, the three different forms of video content, and examples of how each can be effectively used by the outbound travel industry.
WeChat: A Beginner’s Guide
With more than 1 billion monthly active users, WeChat is China’s most popular and most important social media platform. Start using WeChat to market to Chinese tourists with our beginner's guide.