China’s online travel market is changing at breakneck speed, both in the way that Chinese outbound travelers are using online tools and in how online travel agencies (OTAs) function, compete and relate to one another.
Mini programs, also known as Xiaochengxu in Chinese, are a new function of China’s most popular social media platform, WeChat. Launched in January 2017, mini programs have similar functions as native apps, but they are hosted on and accessed through WeChat.
As part of the agreement, Dragon Trail Interactive will manage Hurtigruten’s consumer social media channels in China, Weibo and WeChat, showcasing the incredible adventure experience Hurtigruten offers. Dragon Trail Interactive will also support Hurtigruten to enhance its Chinese website and strategy to serve both consumers and trade partners.
Mid-way through 2017, what are the year’s most important trends and developments for Chinese tourism and the Chinese digital landscape? In travel, we can see the emergence of new destination hotspots and niche interests in a quickly maturing market.
An effective Chinese outbound travel marketing strategy requires not only targeting Chinese travelers directly, but also cooperating with the Chinese travel industry.
Scoot, Singapore Airlines’ low-cost long-haul brand, entered the Chinese market in August 2012, and now operates flights between Singapore and seven Chinese cities, in addition to Hong Kong.
Understanding how to reach China's large, diverse and unique outbound tourism market is no easy task. To avoid wasting time, effort and marketing budget, follow these 8 rules for travel marketing to China.
As Chinese outbound tourism continues to transition from traditional large groups to independent travel, online presence and marketing are increasingly important for destinations, hotels, airlines and other travel providers and services. Chinese travelers turn to online sources to find practical travel information on destinations and visas, create itineraries, book their trips and share their own experiences.
The live discussion was moderated by Holly Galbrait, founder of Tourism Upgrade LIVE, who we thank for the great opportunity.
Travel brands looking to promote themselves to a Chinese audience can reap significant rewards from partnering with a Key Opinion Leader (KOL) – someone with an influential social media presence and large following.