Peru Courts Chinese Tourism with WeChat-based Digital Marketing Strategy
PromPeru is rolling out a series of initiatives to encourage more high-end visitors to visit the country, including investing in a Chinese website and social media presence.
Banff & Lake Louise Ready for Surge in Chinese Tourism with Digital and Industry Marketing Strategy
Although more than half of the nearly 4 million annual visitors to Canada’s Banff National Park are Canadian, and the rest are mostly from the US and Europe, China is the destination’s fastest growing international market.
Dragon Trail Interactive Briefing – Digital Marketing 2017
On the 15th March, Dragon Trail Interactive hosted its first London based event to mark the appointment of Roy Graff as Managing Director Europe, Middle East & Africa (EMEA) and the official opening of the agency's London office.
Case Study – European NTOs Launch China Hosted and Localised Websites
Dragon Trail Interactive recently developed and launched consumer websites for European destination marketing organizations Visit Europe and Turespaña (Spain Tourism).
What are WeChat Mini Programs and How Can Travel Brands Use Them?
Users can access mini programs by scanning a QR code, by searching for their service name on WeChat, or by clicking on a link shared by friends.