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PERSPECTIVES FROM
THE FRONT LINE.

Interview: How Guinness Storehouse Took Off with Chinese Tourists

Interview: How Guinness Storehouse Took Off with Chinese Tourists

Ireland’s no. 1 tourism attraction, Dublin’s Guinness Storehouse has gone from almost no Chinese visitors to 47,000 in less than a decade. We talked to Business Development Manager Fiona Herald to learn how they’re increasing Chinese tourism numbers – and what Chinese tourists think of the “Black Stuff”.

Understanding and Engaging the Chinese Independent Traveler: Insights from WTM

Understanding and Engaging the Chinese Independent Traveler: Insights from WTM

On November 8, 2017, Dragon Trail Interactive’s Managing Director – EMEA, Roy Graff, joined the founder of COTRI (China Outbound Tourism Research Institute), Prof. Wolfgang Georg Arlt, to present a panel discussion on Chinese independent travelers at WTM London, co-organized by PATA (Pacific Asia Travel Association).

Tripshow Video Marketing Competition Finals

Tripshow Video Marketing Competition Finals

Video allows tourism marketers to inspire would-be travelers with the sights, sounds and feel of a destination, and to promote a certain travel experience alongside a brand concept and featured products.