Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?
Born in the '80s and '90s, millennials make up over 30% of China's population, and 60% of Chinese outbound travelers. Find out how they like to research, book and spend their time overseas, and how millennials differ from older generations of Chinese.
In the second of our infographic series, we look at the use of mobile when it comes to travel - how much time do Chinese consumers spend on their mobiles, how do they book online travel and how do they use their phones when traveling?