As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.
KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. Find out how travel brands can successfully collaborate with Chinese KOLs, what you should expect from KOL campaigns, and how to pick the right KOLs to work with.
Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.
Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.
Which WeChat articles by overseas tourism destinations got the most views in 2018? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
Learn how to market to Chinese outbound tourists using travel KOLs – or Key Opinion Leaders – including which digital platforms they prefer, and why they are so influential.
What's the difference between WeChat and Weibo? How do you set up an official account on WeChat? What's the secret to building an audience on Chinese social media? Find answers to the 10 biggest FAQs when it comes to digital tourism marketing to China.
A video series, KOL trip, social media and website are all part of Peru's multi-channel and multi-media B2C strategy to educate and inspire Chinese tourists