Travel brands looking to promote themselves to a Chinese audience can reap significant rewards from partnering with a Key Opinion Leader (KOL) – someone with an influential social media presence and large following.
Dragon Trail developed a video campaign featuring Norwegian Cruise Line (NCL) godfather and actor Wang Leehom. Dressed as a ship captain, he invites participants to get on board of Norwegian Joy, NCL’s first purpose-built ship for the Chinese market, to explore its facilities and the activities offered on board.