Released on 30 January, the 2026 Hurun Chinese Luxury Consumer Survey includes responses from 470 Chinese HNWIs on a wide range of consumer preferences. These are our top six takeaways from the report, all relating to travel and digital use.
The Hurun Chinese Luxury Consumer Survey 2025 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
The Hurun Chinese Luxury Consumer Survey 2024 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.
A new report from Chinese luxury travel agency SparkleTour identifies the current trends in high-end Chinese tourism, with insights on the demographics, sales channels, destinations, and other developments in Chinese luxury travel consumption.