Born in the '80s and '90s, millennials make up over 30% of China's population, and 60% of Chinese outbound travelers. Find out how they like to research, book and spend their time overseas, and how millennials differ from older generations of Chinese.
Tencent’s 2018 Research Report on Post-00s is some of the first data collected about the generation born in China from 2000-2009, giving us early insights into this age group’s priorities and spending habits.
We looked at who Chinese millennials are, how they differ from older generations of Chinese tourists, their similarities and differences to Western millennials, and the most effective channels and strategies for marketing to them.
In recent years, Airbnb has grown globally at rates of 300-400%, and the company has forecasted profits of up to US$3.5 billion by 2020. Yet the home-sharing platform faces steep challenges in China, both from external factors and self-made obstacles.
Chinese millennials not only make up nearly a third of the total Chinese population, but they are also estimated to be least 35 percent of all Chinese outbound tourists, making them vital to the growth of the Chinese outbound tourism market.