Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
Although it's too early to understand the full impact of the latest conflict in the Middle East on Chinese tourism to the region and beyond, this is what we know so far based on information from and interviews with major Chinese travel agencies.
Where did Chinese outbound travelers go over the 2026 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
What should overseas travel destinations and businesses expect from Chinese New Year 2026? We’ve rounded up all the data released by Chinese travel agencies and booking platforms so far.
The Year of the Fire Horse begins next week, with a longer-than-ever public holiday to celebrate the Chinese New Year from 15-23 February. What can we expect for this peak season for Chinese outbound travel? To find out, we surveyed 315 travel agents.
To get ready for 2026 and make the most of China’s unrivaled market potential, here are six major developments we forecast will inspire Chinese travel and create new opportunities for destinations and tourism businesses in the year to come.
The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
Dragon Trail discussed Chinese tourism with dozens of travel trade professionals at WTM London 2025, revealing trends for both established and emerging markets. These are the seven insights about the Chinese market that our conversations underscored.
China celebrated a "super Golden Week" from 1-8 October, with an extra-long, eight-day public holiday for the country's National Day and Mid-Autumn Festival. Here's all the information on Chinese outbound travel over the holiday released so far.
Dragon Trail’s August 2025 survey of 1,076 Chinese travelers covers outbound trips in 2025 and October Golden Week travel, shopping overseas, airline booking preferences, AI for travel, outbound destination perceptions, and the impact of travel influencers.