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PERSPECTIVES FROM
THE FRONT LINE.

8 Ways to Promote Responsible Tourism from China

8 Ways to Promote Responsible Tourism from China

In the second of a blog series based on Dragon Trail's report, "Responsible Tourism from China," we outline eight actionable tips for tourism destinations and businesses to raise awareness and promote sustainable tourism.

Responsible Tourism from China: Three Focus Areas

Responsible Tourism from China: Three Focus Areas

In the first of a blog series based on Dragon Trail's report, "Responsible Tourism from China," we outline three key focus areas relating to responsible and sustainable tourism from China: Overtourism, environmental responsibility, and animal welfare.

Chinese Tourism to Europe H1 2019 Report

Chinese Tourism to Europe H1 2019 Report

China Tourism Academy and HCG Travel Group's Chinese Tourism to Europe H1 2019 Report covers the major trends in Chinese travel to Europe, including top destinations, the rise of customized tours, MICE travel, and the effects of fluctuating exchange rates.

How to Attract Chinese Family Tourism

How to Attract Chinese Family Tourism

With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.

CTA: Annual Report on China Outbound Tourism Development 2019

CTA: Annual Report on China Outbound Tourism Development 2019

The China Tourism Academy’s (CTA) Annual Report on China Outbound Tourism Development 2019 is based on 2018 data on outbound travel from China. It was released on August 1, 2019, and includes data on market trends and consumer preferences.

Chinese Outbound Tourism Data: H1 2019

Chinese Outbound Tourism Data: H1 2019

What are 2019’s trends in Chinese outbound tourism so far? We’ve rounded up statistics from the first half of the year for 17 different destinations in four global regions.

Report: China’s Summer Vacation Outbound Tourism Market

Report: China’s Summer Vacation Outbound Tourism Market

Fliggy and Alipay have recently released a report on Chinese outbound tourism over the summer vacation period. The report includes information on the fastest growing destinations, consumption trends, demographics, and more.

Top Themes on WeChat for Travel Brands in H1 2019

Top Themes on WeChat for Travel Brands in H1 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.