Chinese tourism to Africa is on the rise. From wildlife to visa waivers, find out what attracts Chinese travelers to Africa, and which destinations are most popular in this video.
In the fourth part of our blog series on Africa, we offer six tips for African destinations and tourism businesses to attract more tourism from China.
In the third part of our blog series on Africa, we look at four opportunities for African destinations and tourism businesses in attracting and benefiting from Chinese tourism.
In the first part of our blog series on Chinese tourism to Africa, we look at the overall state of the market, and the Chinese traveler profile to this continent.
2018 has so far been the best-ever year for Chinese outbound travel, and these five trends have defined the biggest developments in Chinese tourism and digital marketing.
Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.
Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.
The Autumn 2018 COTRI Market Report on Chinese outbound tourism includes arrivals numbers, in-depth reports on select destinations and market segments, and data from China’s leading OTAs and travel websites. These are the top 10 things we learned.
CBNData’s 2018 Chinese Travel Consumption Trends Report uses survey data, official figures, and H1 data from Chinese OTA Fliggy to reveal new trends in outbound travel, important demographic differences, the most popular and up-and-coming destinations, and more.
Which lower-tier Chinese cities should be of particular interest to tourism marketers, how does tourism from lower-tier cities differ from first-tier markets, and how should you adapt your marketing strategy to reach them?