According to the China Tourism Academy’s statistics, women make up 56 percent of Chinese outbound travelers. How should travel brands market to female Chinese tourists?
Chinese are the world’s biggest overseas spenders, with US$152 billion in overseas spending in 2014. Still, many news stories have recently warned of a slow-down in Chinese spending abroad, especially on luxury items.
Family travel is one of the most important areas of the Chinese outbound travel market – in fact, it was the “fastest-growing segment in China’s outbound travel market” for Chinese New Year 2017
In recent years, Airbnb has grown globally at rates of 300-400%, and the company has forecasted profits of up to US$3.5 billion by 2020. Yet the home-sharing platform faces steep challenges in China, both from external factors and self-made obstacles.
Mid-way through 2017, what are the year’s most important trends and developments for Chinese tourism and the Chinese digital landscape? In travel, we can see the emergence of new destination hotspots and niche interests in a quickly maturing market.
China’s national holidays, especially the weeklong breaks of October’s Golden Week and late winter’s Chinese New Year, are known for being periods of busy travel for both domestic and outbound tourism.
Chinese millennials not only make up nearly a third of the total Chinese population, but they are also estimated to be least 35 percent of all Chinese outbound tourists, making them vital to the growth of the Chinese outbound tourism market.
The Chinese luxury travel market is booming, and all signs point to it continuing its rise. First, there’s the fact that the general Chinese outbound tourism market growing. Then, take into account that Chinese consumers account for 30 to 50 percent of all luxury sales.
British-based Beiwei 55° is one such tour operator that has identified a gap in the growing market and jumped to fill it early – the company offers city tours given by local British guides in Mandarin.
Dragon Trail recently developed and launched a La La Land-themed mini-site for Los Angeles Tourism and Convention Board (LATCB), leveraging the popularity the movie is having in China and inspiring Chinese travelers to plan a trip to Los Angeles.