×
PR & Marketing
Travel Trade
Representation Research Insights AI
EN | 中文
Insights

PERSPECTIVES FROM
THE FRONT LINE.

China’s October Holiday 2025 Outbound Travel Forecast

China’s October Holiday 2025 Outbound Travel Forecast

One of China’s longest public holidays is coming up from 1-8 October, with 8 days off to celebrate China’s National Day and Mid-Autumn Festival. What should overseas travel brands expect? We've rounded up all the data released by Chinese travel agencies and booking platforms.

Chinese Outbound Travel Trade Survey: July 2025

Chinese Outbound Travel Trade Survey: July 2025

Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.

2025’s Summer Trends for Chinese Outbound Travel

2025’s Summer Trends for Chinese Outbound Travel

The Chinese outbound travel market continues to grow this summer, according to the country's leading travel agencies. These are the top destinations, countries with the highest growth in Chinese visitors, and most significant travel trends for China's 2025 summer vacation.

China’s Top Silver KOLs Promote Polar Cruises

China’s Top Silver KOLs Promote Polar Cruises

China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.

How AI Is Transforming Chinese Tourism

How AI Is Transforming Chinese Tourism

Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.

China’s 2025 May Holiday Travel News Roundup

China’s 2025 May Holiday Travel News Roundup

China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.

Chinese Travelers’ Safety Perceptions for Outbound Destinations

Chinese Travelers’ Safety Perceptions for Outbound Destinations

We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.

Chinese Traveler Sentiment Report: April 2025

Chinese Traveler Sentiment Report: April 2025

Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.

Chinese Road Trippers: 8 Things You Need to Know

Chinese Road Trippers: 8 Things You Need to Know

The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.