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PERSPECTIVES FROM
THE FRONT LINE.

Chinese Traveler Sentiment Report: September 2024

Chinese Traveler Sentiment Report: September 2024

Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.

Visa-Free to Passport-Free: Singapore Boosts Chinese Tourism

Visa-Free to Passport-Free: Singapore Boosts Chinese Tourism

Singapore's visa-free policy has grown Chinese tourism to 106% of pre-pandemic levels by July 2024. The country is enhancing visitor experiences with new flight routes, stable fares, and innovations like passport-free clearance and immersive IP-themed attractions.

China Poised for Outbound Tourism Surge in Golden Week 2024

China Poised for Outbound Tourism Surge in Golden Week 2024

China’s Golden Week holiday begins on 1 October, and this year is set to mark a significant milestone in the recovery of Chinese outbound tourism. ForwardKeys' flight booking data and Dragon Trail's new traveler sentiment survey both point to a holiday surge.

Mafengwo Report on Young Chinese Travelers 2024

Mafengwo Report on Young Chinese Travelers 2024

Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.

Are Chinese Tourists Going to the Paris 2024 Olympics?

Are Chinese Tourists Going to the Paris 2024 Olympics?

Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.

5 Trends for Chinese Overseas Shopping in 2024

5 Trends for Chinese Overseas Shopping in 2024

What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.

Chinese Tourism in 2024: Insights from ATM

Chinese Tourism in 2024: Insights from ATM

At ATM Dubai 2024, we spoke to tourism businesses and destinations from around the world to understand the post-pandemic Chinese outbound travel market, including changes in spending, consumer behavior, and traveler profiles.

China’s 2024 May Holiday Travel News Roundup

China’s 2024 May Holiday Travel News Roundup

Where did Chinese outbound travelers go over the 2024 May Labor Day holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.

Outbound Chinese Travel Accelerates Towards Pre-pandemic Levels

Outbound Chinese Travel Accelerates Towards Pre-pandemic Levels

New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.

Ctrip 2023-2024 Inbound and Outbound Travel Consumption Trends Report

Ctrip 2023-2024 Inbound and Outbound Travel Consumption Trends Report

The Trip.com Group’s 2023-2024 Report presents Ctrip data on Chinese tourism trends in the first year of China’s reopening after the pandemic. Here's what it says about outbound travel, including user profiles, booking behavior, leading attractions and more.