How did Chinese travelers celebrate the first Chinese New Year with no pandemic-related restrictions on outbound trips? Our analysis offers a comprehensive picture of Chinese outbound tourism during the 2024 Spring Festival.
Car rental platform Zuzuche saw a 730% year-on-year increase in outbound travel car rental orders for Chinese New Year 2024. Their report shares top destinations, travel trends, and important generational differences among Chinese outbound travelers.
Mafengwo's 2024 Chinese New Year report identifies the top travel trends and outbound destinations for Chinese independent travelers over the Spring Festival period.
To provide an update on the Golden Week, we have rounded up the initial data on domestic/international trips, travel spending, and tourism trends, from 29 September - 6 October.
What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.
Published by Mafengwo and the China Tourism Academy, the “Global Independent Travel Report 2020” covers trends in Chinese independent travel, including the rise of rural and night-time tourism, and new frontiers for 2021.
These are the five major trends that will affect MICE and corporate travel in 2021 and beyond, including big opportunities for small events, how hybrid will become the norm, and the importance of human resources alongside tech upgrades.
While COVID outbreaks and travel restrictions meant that most Chinese stayed local during 2021's Chinese New Year holiday period, consumer spending and travel data from the week show strong promise of a continued recovery.
Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.