Video – KOLs – China Outbound Travel Pulse – Episode n.15
Learn how to market to Chinese outbound tourists using travel KOLs – or Key Opinion Leaders – including which digital platforms they prefer, and why they are so influential.
Video: Global and Chinese B2B Marketing Solutions
The Chinese market is often a stumbling block when it comes to B2B promotion - watch our September 2018 webinar with TravPRO Mobile to learn how to adapt your B2B training to China, while still reaching other global markets through a centralized platform.
Video – Communicating Abroad – China Outbound Travel Pulse – Episode n.14
How easy is it for Chinese tourists to communicate abroad? While 10 million Chinese speak English, there can still be plenty of language barriers. Find out how Chinese outbound travelers get around communication issues and where they think Chinese-language resources need to improve.
Video – Summer Travel – China Outbound Travel Pulse – Episode n.13
It is predicted that 30 million Chinese are traveling internationally in July and August 2018. Find out their motivations for travel, top destinations, and most rapidly growing markets - as well as how Chinese summer travelers differ from traditional source markets.
Video – Travel Companions – China Outbound Travel Pulse – Episode n.12
Chinese tourists’ choice of travel companions influences many other decisions, including when to travel, where to go, and what activities to do. From family travel, to girls-only trips, to solo travel, find out what you should expect from each market segment.
Peru Inspires Chinese Tourism through B2C Platforms
A video series, KOL trip, social media and website are all part of Peru's multi-channel and multi-media B2C strategy to educate and inspire Chinese tourists
Can Douyin/TikTok Be Used for Travel Brands?
Douyin, aka Tik Tok, is the hottest app in China right now, but can this short video platform be used effectively by travel brands? We weigh the pros and cons.
Video – Sports Tourism – China Outbound Travel Pulse – Episode n.11
Sports tourism is becoming popular among Chinese young professionals, who are increasingly going overseas for sporting events. Find out how many Chinese are traveling to Russia for this year’s World Cup, and why it's so popular for Chinese sports fans
Video – Cruises – China Outbound Travel Pulse – Episode n.10
Last year the number of Chinese cruise passengers reached 2.8 million, and by 2030, China is expected to become the world’s largest source market for the international cruise industry.
Video – Dining Overseas – China Outbound Travel Pulse – Episode n.9
Food is an increasingly important part of the travel experience for Chinese tourists abroad.