Q1 2018 WeChat Rankings Report
Discover which campaigns and content themes did best in Q1 2018 in our WeChat rankings report on international travel destinations, airlines and cruise lines.
Video – Themed Travel – China Outbound Travel Pulse – Episode n.8
With greater disposable income, more and more Chinese have taken up leisure activities and hobbies, and are now exploring these interests on their overseas travels.
Video – Winter Sports – China Outbound Travel Pulse – Episode n.7
Travel to wintry destinations and interest in skiing and other snow sports, are both increasingly appealing to Chinese tourists.
Video – Chinese New Year – China Outbound Travel Pulse – Episode n.6
Chinese New Year is one of the most popular times of the year to travel overseas, and this year 7 million Chinese travelers are expected to go abroad - 10% more than last year.
Video: Chinese Tourism to Peru
Learn about the Chinese outbound tourism market and its potential for Peru in this interview with Dragon Trail's Managing Director - EMEA, Roy Graff, during his November 2017 visit to Peru.
New: China Outbound Travel Pulse Video Series
Tourism professionals can now enjoy a new way to understand the Chinese outbound tourism market with the help of original videos offered every two weeks.
9 Top Tips for Online Video for the Chinese Outbound Tourism Market
Video content has taken off in China over the past several years and is a particularly versatile tool for tourism marketing.
Canada Embraces New Digital Marketing Tools to Attract Chinese Tourists
With 610,000 arrivals from China in 2016, representing 24% year on year growth, Canada is enjoying significant success in attracting the Chinese outbound tourism market.
Beginner’s Guide to Video Marketing in China
In this guide, we’ll introduce you to China’s top online video platforms, the three different forms of video content, and examples of how each can be effectively used by the outbound travel industry.
Tripshow Video Marketing Competition Finals
Video allows tourism marketers to inspire would-be travelers with the sights, sounds and feel of a destination, and to promote a certain travel experience alongside a brand concept and featured products.