China’s online travel market is changing at breakneck speed, both in the way that Chinese outbound travelers are using online tools and in how online travel agencies (OTAs) function, compete and relate to one another.
China’s national holidays, especially the weeklong breaks of October’s Golden Week and late winter’s Chinese New Year, are known for being periods of busy travel for both domestic and outbound tourism.
Dragon Trail developed a video campaign featuring Norwegian Cruise Line (NCL) godfather and actor Wang Leehom. Dressed as a ship captain, he invites participants to get on board of Norwegian Joy, NCL’s first purpose-built ship for the Chinese market, to explore its facilities and the activities offered on board.