Not just a source of inspiration, WeChat content published by international travel brands in 2025 highlighted the popularity of offline events, including pop-ups, concerts, exhibitions, and festivals. Discover the top-ranking destinations, airlines, hotels, and more.
Fireworks and foliage captured Chinese travelers’ attention on WeChat in Q3 2025, while travel brands around the world got ready for the Golden Week travel rush. Our report reveals new developments and trends, as well as tried-and-tested content strategies.
Labubu, tropical fruit, family travel promotions, and hidden gem destinations all caught the attention of Chinese travelers on WeChat in Q2 2025. Our rankings report for international travel brands also reveals the growing popularity of one world region.
Top-performing accounts and content on WeChat in Q1 2025 underscore the strength of regional travel in Asia for Chinese outbound tourists. But we also see significant engagement with content promoting diverse long-haul destinations.
Our annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024: airports and car rental companies.
Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
In the third quarter of 2024, what type of travel content attracted the most views from WeChat users? Our report analyzes the new categories of airports and car rental companies, in addition to overseas destinations, airlines, cruise lines, hotels, and attractions.
There's a new category in our WeChat Rankings: overseas airports! Our report analyzes which airport accounts and content strategies stand out, in addition to discussing popular articles and notable developments for other tourism accounts.
The first quarter of 2024 saw interesting changes to the WeChat leaderboards, with certain destinations and brands moving up dramatically since last year. Find out which accounts and categories stood out in our Q1 report.
What did 2023 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.