Q3 2023 WeChat Rankings Report
How has WeChat marketing performance fared for international tourism brands during the third quarter leading up to China’s Golden Week? Our report highlights the top accounts, articles, and content trends.
2020 Q4 and Full Year WeChat Rankings Report
How did coronavirus and international travel restrictions impact WeChat marketing for international travel brands, and readership of travel-related content in 2020? Our fourth annual WeChat Rankings Report looks at the year in full.
Top 10 WeChat Posts by National Tourism Boards 2020
What were the most popular WeChat articles from overseas tourism destinations in 2020? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
Q3 2020 WeChat Rankings Report
An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.
Q2 2020 WeChat Rankings Report
The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?
Q1 2020 WeChat Rankings Report
Despite the sudden drop in Chinese tourism in Q1 2020, readership of tourism brands’ content actually rose for most categories and leading accounts during this period, highlighting WeChat’s importance as a communications platform.
2019 Q4 and Full-Year WeChat Rankings Report
Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.
Top 10 WeChat Posts by DMOs 2019
Which WeChat articles by regional and municipal tourism boards got the most views in 2019? Here are the top 10 most-viewed posts published on WeChat this year.
Q3 2019 WeChat Rankings Report
Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
Top Themes on WeChat for Travel Brands in H1 2019
Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.