Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
Which WeChat articles by overseas tourism destinations got the most views in 2018? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
Discover which campaigns and content themes did best in Q1 2018 in our WeChat rankings report on international travel destinations, airlines and cruise lines.
Skift’s new report, WeChat Marketing Strategies for Global Travel Brands 2018, uses Dragon Trail’s 2017 WeChat data together with industry interviews to offer a crash course in China’s leading mobile app and social media platform.
On 13 March, 2017, Colombia became the first country in South America to launch an official account on China’s number one mobile social media platform, WeChat. Alongside the official WeChat account, ProColombia has also created a course for Chinese travel agents to learn more about Colombia on the China Travel Academy, a WeChat-based, interactive mobile training program developed by Dragon Trail Interactive.