WeChat is used by many international airlines for marketing, ticket sales and more. Here are a few examples of how airlines have tapped into the world of WeChat to attract China’s outbound travelers.
A video series, KOL trip, social media and website are all part of Peru's multi-channel and multi-media B2C strategy to educate and inspire Chinese tourists
Discover which campaigns and content themes did best in Q1 2018 in our WeChat rankings report on international travel destinations, airlines and cruise lines.
Major Chinese internet companies are investing in travel distribution channels around the world, while also securing global supplier networks. How could these developments disrupt global travel distribution?
With the majority of Chinese outbound tourists living in large, congested cities, it’s no secret that unspoiled nature holds massive appeal. Flower tourism for Chinese is blooming around the world, from Japan to the UK.
Beyond traditional B2B marketing, Dragon Trail has developed innovative digital solutions through its WeChat-based China Travel Academy (CTA) to help connect with and train travel agents across China.
Approximately 70,000 Chinese tourists visited Ireland in 2017, but this could just be the start, thanks to the launch of direct flights from both Hong Kong and Beijing, as well as marketing by Dublin Airport and Ireland’s tourism bodies.
With more than 1 billion monthly active users, WeChat is China’s most popular and most important social media platform. Start using WeChat to market to Chinese tourists with our beginner's guide.
Mini programs, also known as Xiaochengxu in Chinese, are a new function of China’s most popular social media platform, WeChat. Launched in January 2017, mini programs have similar functions as native apps, but they are hosted on and accessed through WeChat.
As part of the agreement, Dragon Trail Interactive will manage Hurtigruten’s consumer social media channels in China, Weibo and WeChat, showcasing the incredible adventure experience Hurtigruten offers. Dragon Trail Interactive will also support Hurtigruten to enhance its Chinese website and strategy to serve both consumers and trade partners.