PERSPECTIVES FROM
THE FRONT LINE.

Development and Trends in Chinese Outbound Tourism and Digital Landscape, H1 2017

Mid-way through 2017, what are the year’s most important trends and developments for Chinese tourism and the Chinese digital landscape? In travel, we can see the emergence of new destination hotspots and niche interests in a quickly maturing market.

Peru Courts Chinese Tourism with WeChat-based Digital Marketing Strategy

PromPeru is rolling out a series of initiatives to encourage more high-end visitors to visit the country, including investing in a Chinese website and social media presence.

What are WeChat Mini Programs and How Can Travel Brands Use Them?

Users can access mini programs by scanning a QR code, by searching for their service name on WeChat, or by clicking on a link shared by friends.