How to Get a Weibo Account from Overseas
Launched in 2009, Weibo is one of China's earliest and most important social media. Signing up for a Weibo account from overseas is relatively easy. Follow these five steps to start using Weibo now!
3 Chinese New Year Campaigns for Tourism
Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
Chinese Social Media Marketing Trend: Emojis
There's a new trend taking off for Chinese social media marketing by international tourism brands: Emoji-themed posts. Check out some of the highest performing examples on Weibo and WeChat to see how emojis can be used to boost readership and engagement.