2025 Full-Year Weibo Rankings Report
Discover the top Weibo accounts, content, and marketing strategies from international travel brands in 2025, including destination tourism boards, airlines, airports, cruise lines, hotels, and attractions.
Q3 2025 Weibo Rankings Report
Q3 2025 underscores the potential for partnerships with Chinese celebrities and television shows to boost visibility and engagement for travel brands' Weibo content. National tourism board rankings saw big changes from previous quarters.
Q2 2025 Weibo Rankings Report
Celebrity content, offline events, and fan giveaways led engagement, with standout campaigns from AirAsia and Holiday Inn. Cruise videos under-performed on Weibo, showing the need for platform-specific strategies.
Q1 2025 Weibo Rankings Report
Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.
2024 Full-Year Weibo Rankings Report
Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.
Q3 2024 Weibo Rankings Report
Celebrity-related content continues to drive engagements on Weibo, with NTOs and hotels seeing strong results from influencer partnerships. While NTOs and airlines saw growth, DMOs, cruise lines, and hotels experienced a decline in Q3 2024.
Q2 2024 Weibo Rankings Report
What trends and shifts in engagement have we observed on Weibo in the first half of 2024? Explore Dragon Trail's Q2 report to uncover these insights and discover best practices in digital marketing for the travel sector.
Q1 2024 Weibo Rankings Report
Discover how engagement rates fluctuated across various sectors on Weibo in the first quarter of 2024, and delve into the content strategies driving high engagement, from celebrity-driven posts to hashtag campaigns.
2023 Full-Year Weibo Rankings Report
Take a look at the most popular Weibo posts of 2023 by international travel brands, and find out the latest marketing trends on Weibo.
Q3 2023 Weibo Rankings Report
In Q3, most categories experienced a partial decline in average engagement compared to the previous quarters, with content involving celebrities, giveaways, and promotions garnering the highest levels of engagement.