8 Chinese Outbound Travel Trends of 2025
The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
What Is RedNote’s New Koubeitong Function?
Koubeitong, which translates as “reputationologist” or “reputation expert”, is a new marketing and advertising function available through leading Chinese social media platform RedNote. This is who can use it, its benefits, and how it works in practice.
Changes Ahead for Tourism Marketing on RedNote?
Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
How to Drive Ticket Sales with Xiaohongshu
Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
Queensland Commits to Chinese Tourism Market
With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
7 Must-Know Xiaohongshu Trends for Travel Brands
Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
How to Register for a Xiaohongshu Account from Overseas
Getting a personal account on Xiaohongshu is easy with our step-by-step guide and tips. We'll also show you how to upgrade to a verified Xiaohongshu Business Pro account from overseas.