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PR & Marketing
Travel Trade
Representation Research Insights AI
EN | 中文
PR & MARKETING

Campaigns and Activations

We craft online contests, games and other forms of interactive events to increase engagement and brand visibility. We conceive, design and execute offline activations to achieve marketing objectives.

Services Offered

01

Digital Campaigns

Leveraging social media, UGC content, AI and AR/VR, we create games, quizzes, polls, contests and immersive digital experiences to encourage consumers to engage with client brands. These campaigns are increasingly delivered in the form of WeChat Mini Program or its equivalent on other platforms.

02

Offline Activations

From a unique section of the Bund in Shanghai, to a roof top temple in the center of Beijing, we scout and secure unique venues for our clients to hold memorable offline activations that capture the imagination of consumers and generate buzz on mainstream and social media.

China Explainer

  1. Combine digital and offline elements for maximum campaign reach —online buzz drives offline attendance and vice versa.
  2. WeChat Mini Programs are the go-to format for interactive campaigns —they're frictionless, shareable, and trackable.
  3. Leverage Chinese holidays and cultural moments as campaign hooks for higher relevance and participation.
  4. Influencer partnerships amplify campaign reach —choose creators whose audience aligns with your brand's target market.

Case Studies

Promotions & Campaigns

Whitley Neill Gin

Whitley Neill Gin China market launch campaign with influencers

  • Selected three Shanghai-based lifestyle media to introduce the brand to the targeted local audience
  • Collaborated with influencers to promote brand awareness and e-commerce sales across six social media platforms: WeChat, Weibo, Douyin, Kuaishou, Xiaohongshu (RED), and QQ Kandian
  • Organized an offline cocktail mixing masterclass at Shanghai's Union Trading Company —one of Asia's 50 Best Bars —run by award-winning mixologist Yao Lu
  • Combined media reach exceeded 4.6 million

Brands We've Worked With

Whitley Neill
Bacardi
PromPeru
Tourism Australia
LA Tourism
Universal Beijing
Small Luxury Hotels
Visit Britain
Tourism New Zealand
Swiss Tourism
Dubai Tourism
Singapore Tourism

CAN WE HELP YOU WITH...