We help clients establish brand voices on China's social media platforms in the travel and lifestyle space, engage social followers and amplify brand messages through influencers and campaigns.
Starting from audience research, choose the most relevant platforms, define a consistent brand voice, and craft plans to reach the business objectives.
Develop a content plan tailored to each platform, considering the preferences and behaviors of users. Create content to maximize reach and engagement.
Identify and collaborate with influencers who have an authentic connection with the audience and can amplify the brand's message within the travel and lifestyle space.
Develop creative and engaging campaigns using storytelling, contests, challenges, user-generated content initiatives, or promotional offers.
Social media marketing in China
Whitley Neill Gin China market launch campaign with influencers