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PR & Marketing
Travel Trade
Representation Research Insights AI
EN | 中文
REPRESENTATION

Global Expertise
Local Presence.

Scope of Service

Local Infrastructure & Office
01

Local Infrastructure & Office

Establish a premium physical presence without the logistical burden. We navigate the complexities of international expansion so your brand is anchored from day one.

  • Premium Office Procurement
  • Legal Entity Setup & Compliance
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02

Talent Acquisition & HR

A destination's success depends on the people who represent it. We source, hire, and manage specialized local teams of dynamic young Chinese professionals tailored to your unique strategic goals.

98%
Retention Rate
500+
Specialists
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Talent Acquisition & HR
03

Sales & Marketing Execution

Strategic representation that goes beyond presence. We manage high-impact activities through a comprehensive suite of professional marketing and sales services.

Campaign Management

Multi-channel strategic campaigns designed to reach and convert your target audience across diverse digital ecosystems.

B2B Trade Relations

Building and maintaining powerful partnerships with key travel trade stakeholders, wholesalers, and retail agents.

Public Relations

Tier-1 media outreach and proactive storytelling to secure high-value earned media coverage and brand authority.

Market Insights

In-depth analysis of consumer behavior and market trends to inform data-driven strategic decisions.

Event Coordination

Professional execution of trade roadshows, workshops, and exclusive press events to showcase your destination.

Digital Ecosystem

Optimization of social media presence and localized digital platforms to ensure maximum engagement and reach.

Client Cases

Oman Ministry of Heritage, Culture and Tourism

Oman Ministry of Heritage, Culture and Tourism

Our long-term partnership with the Oman Ministry has redefined their presence in the Asian market. By establishing a dedicated regional headquarters, we've successfully positioned Oman as a premier cultural destination.

Representative Activities
Regional HQ Hub Cultural Narrative Tier-1 PR Outreach Market Analysis Influencer Relations Digital Strategy Crisis Management
The level of localized expertise and operational speed Dragon Trail provides is unparalleled in the market.

Operational Data

Services
Full DMO Representation, Social Media, PR
Partnership Since
January 2021
Scale of Scope
10+ Member Team
English Heritage

English Heritage

For English Heritage, the focus was sharp: B2B trade penetration. We facilitated a comprehensive market entry strategy that included the establishment of a strategic local office.

Strategic Execution Details
Trade Roadshows Liaison Office Contract Brokerage Wholesale Partnerships Sales Training Market Entry Strategy
+40%
Trade Partnerships
12+
Major Events p.a.

Market Metrics

Services
B2B Trade Representation, Event Management
Partnership Since
March 2019
Scope Details
Strategic Local Office & Market Entry

Ready to expand your reach?

Connect with our global consultants to design a bespoke representation strategy for your destination.