The 2016 Outbound Free Independent Travelers Report -White Paper on Consumption is jointly produced by Tianxun, China’s division of Skyscanner and UnionPay Smart, a division of China UnionPay specialized in business intelligence.

The report looks at changing trends for Chinese independent travelers in 2016 and unveils interesting insights about consumption patterns based on Chinese travelers’ source markets and final destinations.

Thailand is the most popular destination for 2016, but the USA tops the list for long haul destinations. Whilst the great majority of outbound travelers still comes from first tier cities, the greatest increase in numbers has come from second and third tier cities.

Read our translation of the report here:

**2016 Chinese Outbound Free Independent Travelers Report **from Dragon Trail Interactive