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PR & Marketing
Travel Trade
Services Solutions
Representation Research Insights AI
EN | 中文
SINCE 2009
ATTRACT
CHINESE
VISITORS
BEIJING • SHANGHAI • GUANGZHOU • XIAN • HONGKONG • SINGAPORE • LONDON
February 9, 2026
Chinese Spring Festival Travel Starts today
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We are a marketing solutions company with roots in China and extensive experience in the global travel industry.

BEIJING • SHANGHAI • GUANGZHOU • XIAN • HONGKONG • SINGAPORE • LONDON

WHAT
WE DOWhat we do

01
PR &
MARKETING
02
TRAVEL
TRADE
03
RESEARCH &
STRATEGY
04
DESTINATION
REPRESENTATION
OUR WORK

Driving Results for Leading Destinations

From global hotel brands to national tourism boards, we help our clients connect with Chinese travelers through strategic marketing.

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RESEARCH

Intelligence That Drives Strategy

THE NEW ERA OF ADVENTURE
REPORT 01

THE NEW ERA OF ADVENTURE

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LUXURY & EXPERIENTIAL TRAVEL
REPORT 02

LUXURY & EXPERIENTIAL TRAVEL

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NATURE & OUTDOORS TRAVEL
REPORT 03

NATURE & OUTDOORS TRAVEL

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AI & TECHNOLOGY

Technologies that Amplify Marketing

SOLUTIONS
China Travel
Academy
Agent Training Platform
Comprehensive training platform for travel agents to become China market experts. Interactive courses, certification programs, and ongoing education.
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AI
MCP
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AI
Skills
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AI
Custom
Solutions
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LATEST INSIGHTS

Perspectives From the Front Line

FEBRUARY 2026

China's Luxury
Travel Boom

How premium brands are
capturing the high-end
Chinese traveler segment

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JANUARY 2026

WeChat Mini
Programs for
Tourism

Essential strategies for
travel brands launching
on WeChat's platform

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JANUARY 2026

2026 Outbound
Travel Trends

Key data and predictions
for Chinese international
travel this year

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IN THE NEWS

Dragon Trail International has become the definitive bridge between China's massive outbound travel market and global destinations seeking to capture this lucrative segment.

— January 2026, Skift

CAN WE HELP YOU...

Build or Localize a Website for China → Engage Chinese Influencers & KOLs → Market on WeChat & Xiaohongshu → Run Roadshows & Trade Events → Exhibit at Tradeshows in China → Host Webinars & Virtual Events → Conduct China-Ready Training → Deliver Consumer or Trade Research → Set Up Operations in China → Develop a China Market Strategy → With Something Else? →
LET'S TALK