Tune in to listen to the recording of the Tourism Upgrade LIVE event held in Sydney on the topic of China tourism marketing and hear the insights shared by Kate Marsden from BridgeClimb Sydney and Saxon Booth, Senior Business Development Manager at Dragon Trail Interactive.The live discussion was moderated by Holly Galbrait, founder of Tourism Upgrade LIVE, who we thank for the great opportunity.

Click below to listen to the LIVE episode:

Topics discussed in the podcast:

How do we know if our tourism business or if our tourism destination is suited to the Chinese traveller?

How are we inspiring this market, or how are consumers hearing about our destinations or our businesses in the first place?

Is there any point doing any of this marketing activity if we don’t have distribution pathways?

Working with Chinese KOLs (Key Opinion Leader)

The podcast is part of “Tourism Upgrade Podcast” a series of podcast on tourism marketing and is produced by Holly Galbraith. For more information visit her website www.hollyg.com .