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PR & Marketing
Travel Trade
Representation Research Insights AI
EN | 中文
TRAVEL TRADE SERVICES

Agent Training & Certification

Transform Chinese travel agents into destination experts, empowering them with the knowledge and skills needed to sell your destination with the best products.

Services Offered

01

Localization

Transform your training content for the China market with culturally relevant adaptations that resonate with local travel agents.

02

Promotion

Reach and engage with 65,000+ China-based agents in our database. Promote your training program on Chinese travel trade media and B2B social media communities.

03

Service Delivery

We manage every administrative aspect of your agent training program, including acquiring and distributing prizes, as well as printing and delivering certificates.

04

Online or In-person

Alongside self-paced online learning, we provide live webinars and in-person training sessions for a real-time, interactive learning experience for your key travel trade partners in China.

China Explainer

  1. Custom learning management systems can be delivered on China Travel Academy, our WeChat-based online training platform.
  2. Multilingual curriculum design ensures your content is culturally relevant and engaging for Chinese agents.
  3. Tiered certification and incentive programs drive participation and completion rates.
  4. Content includes articles, videos, and maps, with interactive quizzes to highlight key knowledge points.

Case Studies

Agent Training & Certification

Destination Canada

2023 Canada Specialist Program for the China market

  • Launched in April 2011, the program has trained and certified over 10,000 travel agents in China
  • Content is regularly updated to reflect the latest destination information
  • In 2022, Destination Canada upgraded the platform to automatically synchronize content and analytics with the global CSP program
  • The program is delivered in China using a WeChat mini-program to make it easy for local agents to participate
  • Content includes articles, videos and maps. Each lesson is followed by an interactive quiz to highlight key knowledge points

Trusted by Leading Brands

Destination Canada
Tourism New Zealand
VisitBritain
Tourism Australia
Visit California
Brand USA

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