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PR & Marketing
Travel Trade
Representation Research Insights AI
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TRAVEL TRADE SERVICES

Roadshows & Exhibitions

Connect with travel trade partners face-to-face through expertly managed roadshows and trade exhibitions. We handle every detail from booth design to post-event lead management.

Services Offered

01

Sales Missions & Road Shows

We deliver on the key elements of a successful roadshow: securing top-tier buyers, facilitating impactful business meetings, and crafting an innovative concept that delivers a memorable experience.

02

Trade Exhibition Management

Full-service booth design, setup, and staffing for major travel trade shows including ITB China, COTTM, and regional exhibitions.

03

Multi-City Coordination

Coordinate seamless multi-city events that bring your destination or product to key markets across China.

04

Lead Generation & Follow-up

Capture qualified leads during events and provide structured follow-up to convert interest into partnerships.

China Explainer

  1. National roadshows typically cover 3-5 cities including Beijing, Shanghai, Guangzhou, Chengdu, and regional hubs.
  2. Pre-event promotion is critical; engage target buyers at least 4 weeks before the event.
  3. Venue selection should prioritize accessibility, atmosphere, and capacity for one-on-one meetings.
  4. Post-event follow-up within 48 hours significantly increases conversion rates.

Case Studies

Roadshows & Exhibitions

Sample Tourism Board

Five-city China roadshow with trade workshops

  • Traveled to five major cities across China over two weeks with coordinated logistics
  • Secured participation from 200+ qualified travel agents and tour operators
  • Facilitated over 800 one-on-one business meetings between buyers and destination partners
  • Delivered product training workshops in each city with destination specialists
  • Generated 150+ qualified leads resulting in new product contracts with major OTAs

Trusted by Leading Brands

VisitBritain
Tourism Ireland
Visit California
Tourism Australia
Singapore Tourism Board
Tourism New Zealand

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